Major Recycling Appeals Partners
Close to $1 million raised through our major recycling appeals
The digital connectivity offered by our Reverse Vending Machines, combined with the state-wide coverage of our network, allows us to partner with major charities on unique fundraising campaigns. Machine users can support a worthy community cause simply by returning eligible bottles and cans and selecting the on-screen “donate” option.
Our major recycling appeals have raised close to $1 million for charities including Beyond Blue, OzHarvest, Rural Aid, Starlight, The Salvation Army and WWF-Australia. We’ve helped communities affected by natural disasters and more recently by the COVID-19 pandemic. These campaigns highlight a specific cause, raise substantial awareness about a charity’s work and community impact, and give people a direct and tangible way to help.
These major recycling appeals have so far raised::
- $423,519 through the “Bottles for the Bush” appeal, with 100 per cent of the funds going to Rural Aid to assist farmers and rural families.
- $244,383 through the “Bottles CAN Change Lives” appeal, with funds supporting Beyond Blue, OzHarvest and The Salvation Army on the back of the COVID crisis in 2020.
- $144,515 through the “Cans for Koalas” appeal with funds going towards WWF’s Australian Wildlife and Nature Recovery Fund to help restore affected habitats of iconic local species, following the 2019 bushfires.
- $120,000 through the “Containers 4 kids” appeal, with funds helping Starlight Children’s Foundation brighten the lives of over 3,000 sick kids in hospital and their families.
Find out more about our last Major Recycling Appeal
Hear the story of Rob Simmons based in Dunedoo, one of hundreds of NSW farmers deeply impacted by the drought in 2019.
In partnership Rural Aid
In September 2019, 99 per cent of NSW was in drought and more than half of the state was already at “high fire danger” warning levels. The goal of the “Bottles for the Bush” recycling appeal was to encourage community members to donate 2.5 million drink container refunds over the 2019-20 summer to raise $250,000 for essential hay for livestock, as well as food for struggling families.
The recyclers of NSW achieved their target in just 16 weeks, raising more than $423,000 across the reverse vending machines network (+320 machines). 100 per cent of these funds were donated to Rural Aid to assist Australian farmers and rural communities devastated by drought and bushfires.
The ease with which our partners were able to come together to create a win-win opportunity was nothing short of amazing. ~ Charles Alder, Co-Founder ex CEO of Rural Aid
In partnership with Starlight
The COVID-19 pandemic has left kids in hospital facing more isolation and loneliness than ever before. With more than 600,000 children admitted to hospital each year, TOMRA Cleanaway partnered with Starlight Children’s Foundation to create the ‘Container 4 Kids’ recycling appeal.
Despite the surge in COVID cases in January 22 followed by heavy rainfalls in March, NSW recyclers donated over 1.22 Million drink container refunds towards the appeal, helping raise a total of $122,544 for Starlight Children’s Foundation. These funds have helped brighten the lives of more than 3,100 sick kids in hospital and their families.
The concept is so simple yet so powerful and the first of its kind. We’re seeing healthy kids collecting and returning to support sick kids and their families as well as the environment. With the support of TOMRA and Cleanaway and the help of the community, Starlight can continue to bring happiness to sick kids when they need it most.~ Louise Baxter, CEO of Starlight Children’s Foundation
In partnership with Beyond Blue, OzHarvest & The Salvation Army
Before COVID-19 hit, 3.24 million Australians were already living below the poverty line. As well as the community health impacts, the pandemic brought significant additional emotional and financial hardship for many. Charities reported a dramatic drop in donations, while demand for their services increased by up to 40 per cent. We partnered with three renowned charities to support those in need by creating the ‘Bottles CAN Change Lives’ recycling appeal.
From August 2020 to February 2021, recyclers were able to donate their drink containers to either Beyond Blue, OzHarvest or The Salvation Army, directly from the screen of their local Reverse Vending Machine. NSW recyclers donated more than 2.44 million drink container refunds, raising $244,000 to help the three charity partners support more than 100,000 of our most vulnerable community members.
The impact of COVID-19 has seen food relief hit an all-time high, with nearly six million Aussies now relying on food relief. At OzHarvest, we know a nourishing meal is more than just food. It means that families who are struggling will be able to take stronger steps to rebuild their lives. Every 5 bottles or cans donated allows us to provide a meal to someone in need, so we are thrilled that TOMRA have chosen to support us with the ‘Bottles can change lives’ recycling appeal. ~ Ronni Kahn, CEO and Founder of OzHarvest.
In partnership with
During the catastrophic summer bushfires of 2019 – 2020, more than 3 billion Australian animals were killed or injured. The ‘Cans for Koalas‘ recycling appeal was launched in February 2020 to give people an easy way to help WWF-Australia provide ongoing care to injured wildlife and restore natural habitats. Despite the entry of the pandemic, recyclers of NSW donated 1.44 million drink container refunds through their local Reverse Vending Machines, raising more than $144,000 for WWF’s Australian Wildlife and Nature Recovery Fund.
’Cans for Koalas’ was a perfect example of an innovative win-win-win project. Not only it is providing the public with an easy way to help reduce the amount of materials ending up in landfill and our environment, they’re also creating a unique opportunity for communities to band together and support a cause close to their hearts. Plus, it’s a great alternative way to donate and all funds raised helped WWF-Australia to continue providing ongoing care and recovery to bushfire-affected wildlife around Australia.” ~ Kathryn Birch, Senior Impact Partnerships Manager, WWF-Australia
Other ways charities and NFP organisations are benefiting from the scheme
CHARITY RETURN POINT OPERATORS
See how charity operators generate a significant revenue stream that gets invested back into social enterprises, creating new employment opportunities or funding vital community programs
MAJOR RECYCLING APPEAL PARTNERSHIPS
Major recycling appeals have raised close to $1 million for large charities. Find out how these appeals benefit state-wide charities, help drive community impact, and give people a direct and tangible way to help.
ON-SCREEN DONATION PARTNERS
Over 650 small and large charities, schools and community groups have become an on-screen donation partner raising over $2 Million from drink container refunds since scheme commencement.
APP DONATION PARTNERS
An unlimited number of charities and not-for-profits can benefit from fundraising through the app, receiving donations from ANY Reverse Vending Machines across NSW. With no upfront costs, no ongoing overhead, this digital fundraising tool gives access to hundreds of thousands potential donors
COMMUNITY FUNDRAISING 'BOTTLE & CAN DRIVE'
Find out how community groups proactively engage their volunteers and supporters to collect millions of drink containers, returning them to their local Reverse Vending Machines or Collection Point to access cash refunds.
‘Bottles for the Bush’In partnership with Rural Aid
In September 2019, 99% of NSW was officially in drought and 53% of the state was already in a state of “high fire danger”, and with the onset of summer, the situation was only going to get worse. TOMRA recognised the need to do something, quickly, that would generate substantial funds to support farmers and rural families.
The goal of the “Bottles for the Bush” recycling Appeal was to encourage the members of our community to donate 2.5 million of their empty drink containers over Summer 2019-20, and in doing so raise $250,000 to provide hay for livestock essential water and, , as well as food for struggling families.
The recyclers of NSW blitzed that target in just 16 weeks by raising over $423,000 through the NSW network of 320 Reverse Vending Machines. 100% of these funds were donated to Rural Aid to assist Australian farmers and rural communities devastated by drought and bushfires.
Co-Founder and ex-CEO of Rural Aid, Charles Adler said: “We found working with TOMRA a positive, inspirational, simple and results driven experience. The ease with which TOMRA and Rural Aid were able to come together to create a win-win opportunity was nothing short of amazing. The Bottles for the Bush campaign was a roll off the tongue, easy to remember catch phrase campaign that explained simply what we were trying to achieve without having to spend on branding and cut through. Over $423,000 was raised in NSW alone showing how engaged NSW consumers were in supporting our farmers through this recycling campaign.
Collecting bottles and donating the proceeds to charity is a simple solution for many organisations. The opportunity to raise tens of thousands or hundreds of thousands through recycling is an amazing opportunity. I have always found the TOMRA team focused on delivering a win-win opportunity. Every non-profit I talk with, I suggest they get on board and engage their supporters in collecting. TOMRA are an exceptional partner for charities”
“The ease with which TOMRA and Rural Aid were able to come together to create a win-win opportunity was nothing short of amazing”. – Charles Adler, Co-Founder ex CEO of Rural Aid
‘Containers 4 Kids’ in partnerships with Starlight Children’s Foundation
TOMRA and Cleanaway partnered with Starlight Children’s Foundation to create the ‘Container 4 Kids’ recycling Appeal to help bring happiness to sick kids and their families at a time they need it most.
Recyclers in NSW were given the opportunity to donate their 10 cent refunds by selecting ‘donate’ on the screen of their local Reverse Vending Machine. The funds raised will help Starlight deliver vital in-hospital services like Captain Starlight and the Starlight Express Rooms across NSW children’s hospitals.
As of 30 January 2022, the ‘Containers 4 Kids” recycling Appeal has raised over $79K brightening the lives of 2,026 sick kids and their families.
Bottles CAN Change Lives
Before the pandemic, 3.24 million Australians were already living below the poverty line. Coupled with the 2020-21 events (such as the bushfires and the pandemic), this number had increased significantly, with more and more Aussies impacted.
As well as the significant health impact, Covid-19 brought emotional and financial hardship, with many in communities were struggling to put food on the table, pay their rent or bills, while many others were experiencing mental health issues, like depression or anxiety.
Charities reported that while funding and donations had dropped dramatically since the pandemic began, demand for their services had increased by up to 40% in some cases (ie. The Salvation Army and Beyond Blue), describing the situation as a “tsunami of needs” coming their way.
TOMRA partnered with three well-respected charities, Beyond Blue, OzHarvest and The Salvation Army to support those in need by creating the ‘Bottles CAN Change Lives’ recycling appeal, where recyclers could select to donate their drink containers to either Beyond Blue, OzHarvest, or The Salvation Army by selecting directly from the screen of their local Reverse Vending Machine across NSW.
Every eligible bottle or can recycled and donated to one of these 3 charities raised 10 cents, helping provide mental health support, food and financial assistance to those in our community doing it tough.
The fundraising campaign ran for 23 weeks in total, from August 2020 to February 2021 and reached over $288,000 thanks to the donations of 2.88 million drink container refunds, helping over 160,000 members of our community.
“QUOTE TO BE CONFIRMED”. ~ NAME, TITLE, COMPANY/CHARITY
Cans For Koalas
During summer 2019/20, Australia was hit by the most catastrophic bushfire season ever experienced in the country’s history: up to 19 million hectares were burnt and nearly 3 billion animals were killed or injured. Koalas and many other iconic Aussie animals kangaroos, kookaburras, wombats were severely affected.
We launched the ‘Cans for Koalas’ recycling appeal in February 2020 to give Australians an easy way to help WWF-Australia provide ongoing care to injured wildlife and restore natural habitats by donating their eligible bottles and cans at their local Reverse Vending Machine.
The initiative allowed recyclers to choose the option to donate their 10-cent drink container refund by pressing “donate” directly on the screen and selecting ‘Cans For Koalas’ on any Reverse Vending Machines across New South Wales.
In six months, 1.44 million drink container refunds were donated, raising over $144K for WWF’s Australian Wildlife and Nature Recovery Fund to help restore affected habitats of iconic local species such as koalas, kangaroos, kookaburras, and other wildlife.
“’Cans for Koalas’ was a perfect example of an innovative win-win-win project. Not only is TOMRA providing the public with an easy way to help reduce the amount of materials ending up in landfill and our environment, they’re also creating a unique opportunity for communities to band together and support a cause close to their hearts. Plus, it’s a great alternative way to donate and all funds raised helped WWF-Australia to continue providing ongoing care and recovery to bushfire-affected wildlife around Australia.”~ Kathryn Birch, Senior Impact Partnerships Manager, WWF Australia