Ahead of the 2025/26 peak period we have a number of marketing and communications activities in place to help drive volume through the Return and Earn network including:
- Marketing campaign – The “Routines” campaign has been in market since February and encourages users to be aware of how they can include Return and Earn in their Routine
- Social media content (see below for details)
- Influencer video – highlighting use of the app to discover alternate return points and choose the right return point for the number of containers they have
- Councils – emails to councils, regional organisations of councils and through Local Government NSW to drive awareness of the scheme and provide assets to share with communities
- NSW Government MP engagement – letters to MPs highlighting peak period key messages
Our key messages for peak period include:
• Find a depot for bulk returns.
• Take your rubbish with you after returning and earning.
• Check live status, alternate return points and public holiday/opening hours of return points before visiting via the app or website.
• Check container eligibility using the container checker tool.
• Keep recycling wine and spirits bottles in the yellow-lid bin until mid-2027
You can help by sharing content on your social media channels highlighting these key messages or share content from the official Return and Earn page.
Some great depot related content will be shared on:
– Wednesday, 26/11
– Sunday, 30/11
– Monday, 1/12
– Monday, 15/12
– Sunday, 28/12 – don’t miss sharing this one!
